{"id":11137,"date":"2025-06-19T11:05:46","date_gmt":"2025-06-19T11:05:46","guid":{"rendered":"https:\/\/ovesio.com\/blog\/?p=11137"},"modified":"2025-11-21T16:28:39","modified_gmt":"2025-11-21T16:28:39","slug":"5-facts-you-dont-know-about-ai-translation-in-marketing","status":"publish","type":"post","link":"https:\/\/ovesio.com\/blog\/5-facts-you-dont-know-about-ai-translation-in-marketing","title":{"rendered":"5 Facts You Don’t Know About AI Translation in Marketing"},"content":{"rendered":"\n

Automatic translation software have been around for a long time, but only recently it started picking up more and more traction in marketing, and it’s turning into AI translations.<\/p>\n\n\n\n

In this article you will learn how AI translations can 4x your traffic, boost SEO score and increase brand loyalty which will lead to many sales.<\/p>\n\n\n\n

Why artificial intelligence translations, and not just automatic translations how it used to be?<\/p>\n\n\n\n

Because they are just not the same thing. (nerdy terms incoming, but not many because we’re here to talk about marketing)<\/p>\n\n\n\n

Google Translate launched in 2006, and it primarily relied on statistical machine translation (SMT).<\/p>\n\n\n\n

The AI tools used today: GPT models (from OpenAI) or Gemini models (from Google) function much differently, and are many times better. (when used correctly)<\/p>\n\n\n\n

Let’s say you use a tool that fine-tuned the models specifically for translation.<\/p>\n\n\n\n

If they also added their own AI Inspector to choose the best translations and compile them into a masterpiece, you might’ve hit the jackpot.<\/p>\n\n\n\n

Specifically in marketing, it is crucial to have good translations, and you will see why in a second!<\/p>\n\n\n\n

1. AI Translation Will Boots Your SEO Score<\/h2>\n\n\n\n

If you are in an industry in which you rely on search engines for traffic, and you don’t have your blogs, landing pages and product descriptions translated into multiple languages\u2026 you’re missing out on a lot of revenue.<\/p>\n\n\n\n

I can go as far as saying that you’re burning money, each second.<\/p>\n\n\n\n

According to a study done by BigCommerce in April 2025<\/a>:<\/p>\n\n\n\n

<\/p>\n\n\n\n

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“English-only websites reach less than 25% of internet users worldwide\u200b. Leading ecommerce platforms like BigCommerce, Shopify, and WooCommerce recognize this need and offer solutions for multi-language stores”<\/p>\n<\/blockquote>\n\n\n\n

So you’re only getting 25% of the traffic you could have, and by applying simple math, you could make 4 times more money, just by adding more languages to your store.<\/p>\n\n\n\n

Still not sure?<\/p>\n\n\n\n

The exact same BigCommerce studies mentions a Gallup survey on language preferences<\/strong> that reveals the following shocking findings:<\/p>\n\n\n\n