ChatGPT is everywhere and everybody uses it for everything, but is it good enough for E-Commerce translation?

Can you use GPT models to translate your E-Commerce store in all sorts of languages?

We will answer this question, in today’s article.

Strengths of ChatGPT in General Translation

ChatGPT excels at producing language that feels natural and human-like due to its advanced large language model (LLM) architecture.

It performs well with high-resource languages (e.g., English, Spanish, French, German) in general, non-specialized texts.

The model is accessible, fast, and cost-efficient, ideal for quick, automatic translation of conversations, emails, or general documents.

However, it can lack precision in idiomatic expressions, cultural subtleties, and complex technical jargon that human translators handle better.

ChatGPT is good for general-purpose translations and communicating basic meaning quickly, but requires proofing for accuracy in official or nuanced content

Strengths of ChatGPT in E-Commerce Translation

ChatGPT can generate compelling product descriptions, marketing copy, FAQs, social media posts, and customer support responses in multiple languages… but not in all languages, and even this depends a lot on its training.

It supports e-commerce content localization rapidly, helping businesses create multilingual content without extensive translation resources. However, it is a hit or miss due to its non-deterministic nature.

Companies benefit from faster content generation and reduced translation costs by integrating ChatGPT for everyday translation needs. But it is rarely used alone in automated workflows.

ChatGPT’s ability to produce coherent, well-structured text adds value to e-commerce communication and marketing efforts. Still, this is risky because you’re putting all your eggs in one basket, and if GPT makes a mistake… you won’t know.

ChatGPT Weaknesses in E-Commerce Translation

Despite its strengths, ChatGPT struggles with domain-specific terminology unique to e-commerce, such as technical product specs or legal terms.

It may produce literal translations that miss idiomatic meaning or fail to adapt humor, brand tone, or cultural resonance key to effective marketing.

Variability in output due to its probabilistic generation can cause inconsistency in important product details that need exactness.

Lack of specialized subject expertise can lead to errors where precision affects user trust or compliance with regional regulations.

Conclusion

ChatGPT is a good tool for casual, on-the-go e-commerce translation and content creation, providing rapid, cost-effective language support.

However, for professional e-commerce translation that demands precision, consistency, and deep domain expertise, AI translation tools specialized for e-commerce like Ovesio are recommended to ensure accuracy, and tone.

With Ovesio you can translate your entire store in 29+ languages automatically, and it uses the top 5 best AI translators on the market under the hood.

Then, the Ovesio AI Inspector chooses the best parts from each translation and compiles the best translation possible with AI.