Multilingual Ecommerce is not a new concept, but only recently it started picking up traction.

In global ecommerce, there’s a quiet revolution happening, not in product innovation or faster shipping, but in language.

While many brands still rely on English-only platforms, a growing cohort of smart retailers is uncovering a powerful growth lever: speaking directly to consumers in their native tongue.

And the payoff?

It’s huge. From increased trust to better conversions.

The ROI of going multilingual is far from negligable, you’ll see what I mean in a second.

The numbers speak for themselves:

• 46% of the world’s top 50 ecommerce sites now offer content in four or more languages.
• 16 of these sites receive more than 20% of their traffic from cross-border users.
• Brands that localize their content often see conversion rates increase by over 40%.
• And 64% of global consumers say they’re willing to pay more when product info is presented in their native language.

Forget Amazon and IKEA. The real stars of multilingual ecommerce are new-wave disruptors that blend digital agility with cultural fluency.

From pet food to fintech, these under-the-radar brands are making millions by mastering multilingual markets:

• A Belgian pet food company with a flair for localized charm
• A Danish fintech scaling B2B with laser-focused localization
• A swimwear brand redefining global fashion UX
• An artist marketplace with a crowdsourced international flavor
• And an Australian fashion house turning global luxury into local love

GEM 1: Edgard & Cooper

Founded in Belgium in 2016, Edgard & Cooper quickly grew into one of Europe’s most beloved premium pet food brands.

But their real power move? Multilingual expansion.

Today, they serve customers across 13 countries, offering fully localized experiences in eight different languages, and not just translated copy, but language that feels tailored and culturally tuned for each market.

Revenue Impact: €139.7M+ and Counting

This strategic attention to language and culture has paid off, big time.

Edgard & Cooper now boasts €139.7 million in annual revenue, with over €100 million in retail sales across their growing European footprint.

Their multilingual approach hasn’t just expanded reach, it’s directly contributed to revenue acceleration, particularly in competitive markets like Germany and France.

Why It Works: Brand Voice + Regional Nuance = Customer Love

Rather than dilute their quirky, friendly brand identity across languages, Edgard & Cooper carefully adapts tone and messaging to suit each region.

They maintain a strong, unified voice while ensuring that product descriptions, customer service content, and even social media campaigns feel locally authentic.

It’s this rare blend, cohesive branding + cultural fluency, that keeps pet parents coming back.

Social Proof: General Mills Acquisition + Charitable Tie-In

In 2024, the brand’s success caught the attention of food giant General Mills, which acquired Edgard & Cooper while allowing it to retain its founding leadership.

Even post-acquisition, the company has stayed true to its values, donating 1% of sales to pet-related charities via the Edgard & Cooper Foundation.

GEM 2: Pleo

From a Copenhagen startup to a European fintech juggernaut, Pleo has expanded at breakneck speed. In just a few short years, the spend-management platform entered 18 different markets, launching localized experiences in 18 languages.

That includes not just surface-level translation, but robust support for languages like Danish, German, French, Dutch, and Spanish, each tailored to specific B2B user personas.

What sets Pleo apart is its parallel growth in product and language scope, each new market entry came with a bespoke linguistic and cultural rollout, not a one-size-fits-all approach.

Regulatory Localization: Beyond Language

Operating in fintech means localization isn’t just about customer experience, it’s about legal survival. Pleo invested heavily in market-specific compliance, adapting to local tax codes, financial reporting laws, and expense approval workflows.

Their product offerings reflect regulatory alignment in each territory, ensuring adoption by finance teams who demand more than just pretty UX.

It’s a textbook example of how multilingual ecommerce in regulated sectors must integrate deep operational localization, not just translated UI strings.

Revenue/Investment Wins: Unicorn Status + €100M Funding

This multilingual, market-specific approach hasn’t just fueled user growth, it’s driven serious valuation metrics.

Pleo reached unicorn status after securing a €100 million funding round, helping it double transaction volumes in just one year.

With over 15,000 business customers and expansion across the EU accelerating, Pleo is now a blueprint for how fintechs can scale through language and trust.

GEM 3: Cupshe

With $26.48 million in sales from just one month (May 2025), Cupshe is quietly dominating the global swimwear market.

What’s behind those numbers? A potent combination of average order values of $150–$175 and conversion rates topping 3.5%, extraordinary for fashion ecommerce.

And here’s the kicker: this isn’t happening in just one region, but across multiple international markets, powered by multilingual UX.

Desktop-First Domination: Deep Engagement Through Multilingual Browsing

Unlike many fashion brands doubling down on mobile, Cupshe’s sales data shows that 69% of purchases happen on desktop.

Why? Because their multilingual browsing experience is deep, intuitive, and immersive.

Consumers aren’t just impulse-buying, they’re engaging: exploring collections, comparing fits, reading localized product descriptions, and building larger carts.

Fashion Meets Function: Trendy Styles, Global Accessibility

Cupshe doesn’t just ship globally, it designs for it.

Collaborating with international artists and creators, the brand offers seasonal swimwear that feels fashion-forward yet inclusive, with styles that resonate across different cultures.

Combine that with region-specific content and promotions, and Cupshe becomes not just accessible, but aspirational, regardless of location or language.

GEM 4: Minted

Minted is not your average ecommerce site, it’s a global creative platform.

With a community of over 16,000 independent artists and designers from around the world, Minted runs on a unique crowdsourcing model: community members submit designs, and customers vote on what makes it into production.

The result? A marketplace that’s naturally international, with diverse aesthetics reflecting real cultural voices, not just brand directives.

This structure means local art becomes global product, giving consumers everywhere access to design sensibilities they wouldn’t find in mass-market stores.

Premium Positioning: $300–$325 AOV, 4% Conversion

Minted isn’t trying to be everything to everyone, it’s laser-focused on premium design.

With average order values between $300 and $325 and conversion rates around 3.5–4%, the platform caters to customers who care about distinctive, personal, and meaningful art.

From bespoke wedding invitations to gallery-quality wall art, Minted has found a profitable niche where multilingual access meets luxury taste.

Revenue Engines: Stationery to Home Decor to Brand Collabs

Minted began with stationery but has grown into a multi-category juggernaut.

Now offering home decor, personalized gifts, wall art, and more, it continues to expand its revenue base.

Its strategic brand collaborations with retailers like Target, West Elm, and Pottery Barn Kids extend its reach even further, often accompanied by local-market language rollouts to match.

This multi-pronged model shows how multilingualism can scale alongside a diversified product ecosystem, especially when paired with strong curation and premium branding.

GEM 5: Aje

Aje has turned its Australian roots into global ambition. With a stunning 396% year-over-year increase in international online sales, the fashion brand has become one of the most promising luxury success stories in multilingual ecommerce.

Its rapid acceleration underscores how local heritage + global accessibility can generate outsized returns.

75 Countries, 80+ Retailers: Multilingual Meets Omnichannel

Aje’s ecommerce platform now serves 75 countries, supported by retail partnerships with over 80 international stockists, including Neiman Marcus, Saks, Harrods, and Galeries Lafayette.

Their website reflects this wide reach with localized content and multilingual support, adapting not just language but pricing, shipping thresholds, and editorial tone for each region.

This hybrid model, digital-first, retail-elevated, lets Aje maintain both scale and intimacy across its global customer base.

Platform Reach: From Down Under to Global Runways

Aje started with 22 boutiques and 9 Athletica stores across Australia and New Zealand. Today, its digital platform is its main runway, delivering the brand’s signature styles to global audiences. The ability to maintain its luxury identity while adapting language, imagery, and UX across regions is what transformed Aje from a local darling into a serious player in global fashion.

Brand Building via Language: Luxury Identity That Adapts Per Locale

Luxury is about emotion, aspiration, and detail. Aje understands that to maintain its premium perception, its language must evolve with its audience.

Whether it’s adapting copy for French elegance, East Asian minimalism, or American boldness, Aje’s localized storytelling is as polished as its garments.

This isn’t a brand translating its voice, it’s reinterpreting it, over and over, for each new runway it steps

CONCLUSION: From Hidden Gems to Global Giants

In a world where language is currency, the most profitable ecommerce brands are those that speak fluently, in culture, tone, and local nuance.

Let’s recap the five rising stars redefining what it means to go global:

• Edgard & Cooper: Revolutionized pet food with culturally sensitive design and localized shopping experiences across 13 European markets.
• Pleo: A fintech unicorn that treats regulatory compliance as a localization layer, not just a legal one.
• Cupshe: Transformed swimwear into a high-conversion, cross-border powerhouse with aspirational multilingual UX.
• Minted: Showcased how global creativity and crowdsourcing thrive when language makes art feel personal.
• Aje: Proved that luxury fashion can scale without losing its soul, if each market feels spoken to, not sold to.

Together, these companies reveal a core truth: multilingual ecommerce is no longer optional, it’s operational.

As ecommerce revenues push toward $28.86 trillion globally in 2025, brands that fail to localize risk becoming invisible in a crowded marketplace. In contrast, those that invest in language, culture, and tailored experiences are converting browsers into loyal customers at record rates.

If you want to go multilingual with your ecommerce store here are 5 Big Mistakes Ecommerce Stores Make When Going Multi-Language

MULTILINGUAL ECOMMERCE FAQ

Q1: Isn’t English enough for global ecommerce?

No. While English is widely used, 76% of global consumers prefer to shop in their native language, and 64% say they’ll pay more when information is localized. English-only strategies miss out on both reach and revenue.

Q2: How many languages should I start with?

Focus on 2–3 high-potential markets first. Prioritize based on traffic, purchasing power, and cultural fit. Quality localization in a few markets beats mediocre translation in many.

Q3: What’s the difference between translation and localization?

Translation is converting words. Localization is adapting everything, design, tone, legal terms, shopping habits, to match local expectations. Only the latter drives meaningful engagement.

Q4: Is multilingual ecommerce only for big brands?

Not at all. As this blog shows, emerging brands like Cupshe and Aje used multilingual strategies to leapfrog competitors. The tools are more accessible than ever, even for startups.

Q5: What’s the biggest mistake to avoid?

Treating localization as an afterthought. Many brands bolt on language options late in the game. Successful companies bake localization into their strategy from day one.